Optovik

The goal was to develop a modern online store featuring an intuitive product catalog, fast search, detailed product pages, and a streamlined checkout process. Additionally, the platform required integration with the 1C ERP system to automatically synchronize products, pricing, and inventory, as well as support for bulk product import and updates via Excel, significantly reducing manual catalog management.

The project was built on WordPress + WooCommerce with a fully responsive interface and extensively customized catalog and product page templates. Key features include:

• Integration with 1C ERP for automatic synchronization of products, prices, and stock availability.
• Bulk product import and updates using Excel (XLSX/CSV).
• Multi-level product catalog with categories and subcategories.
• Advanced product search.
• Wishlist, recommended products, and AJAX-powered shopping cart.
• Optimized checkout process.
• Fully responsive design for desktop, tablet, and mobile devices.
• Performance optimization and improved page loading speed.

The company received a modern eCommerce platform with fully automated catalog management. Thanks to the 1C integration, product information, pricing, and inventory remain synchronized in real time, while Excel import enables quick bulk updates without manual data entry. The online store has become an efficient sales channel and digital storefront, significantly reducing administrative workload while improving the shopping experience and increasing overall sales efficiency.